Creating an Australia Day Snapchat filter for your event


What is Snapchat?

Snapchat is a popular photo and video sharing mobile application that allows its users to send pictures and videos that disappear once they have been viewed. More than 150 Million people use this application on a daily basis to share live experiences virtually.

What are Snapchat Filters?

A Snapchat filter is a graphic overlay that can placed as a frame around photos and videos taken in Snapchat. 

What are Geofilters?

Geofilters are filters for Snapchat that can only be used within specific geographies.

Creating a personalised Geofilter for your event

A great way to get people engaged at your event is getting them to share their experience via their own social platforms like Snapchat.

By creating a personalised Geofilter for your Australia Day event, anyone in attendance with the Snapchat application will be able to take photos on Snapchat using your event filter.

Follow these simple steps to create a Snapchat Geofilter for your Australia Day Event

    1. Go to the Snapchat website
    2. Click on the Geofilters tab located at the top of the screen next to the Home tab
    3. Select ‘Create your own Geofilter’ located in the bottom right hand corner of the screen
    4. Select 'Personal’ or 'Business'
    5. Upload the Australia Day Geofilter design provided by the National Australia Day Council and personalise by using the add text option
    6. Choose the date/s and time/s you want the Geofilter to be live for
    7. Select the area you wish to cover (the geofence) to confirm from what location people will have access to this filter. A Personal geofilter allows you to cover an area of up to 50,000 square feet
    8. Submit your request and pay  

Snapchat example

How it works at the event  

When attendees at your event are on Snapchat, they’ll automatically see your event Geofilter among their options for editing their photos or videos. When they send Snapchats to their contacts or add a photo to their Snapchat story using your event specific Geofilter those viewers will know that the photo or video was taken at your event. Frequent Snapchat users will also post photos or videos with Geofilters on other social networks because it adds value to their post. This promotes your event beyond your attendees and creates a sense of community

at your event.