Australia Day Logo Style Guide
The Australia Day logo aims to link unique, local materials with national celebration and meaning.
The Australia Day logo style guide details how national, state and territory, and local Australia Day event organisers can use the logo.
Why is it important to use the logo in the right way?
A logo is a visual representation of a brand. The brand is everything that a person thinks, feels and sees about a product. It is both tangible (the logo) and intangible (emotion). This is often distilled into a brand essence: the predominant association with the brand.
The Australia Day brand essence is togetherness.
It is important to maintain the integrity of the logo, and thus the integrity of the brand, for many reasons.
These reasons include recognition and expectation by the public, attracting sponsors and building and maintaining trust. The Australia Day brand is one that is owned by all Australians, but also one that must be protected and strengthened to ensure our ongoing success.
For electronic files of the logo contact your state or territory Australia Day Council by clicking here and going to the relevant jurisdiction.
The Australia Day logo is not available for commercial or individual purposes.
