Partnerships

Become a partner

There are few brands in this country which draw such powerful emotions as Australia Day. Australia Day has developed into a highly valuable and respected brand, providing powerful leveraging opportunities for corporate partners.

Programs range from community engagement such as the Australia Day Ambassador Program sponsored by Woolworths, through to the pre-eminent Australian of the Year Awards with major sponsor the Commonwealth Bank, to the prestigious Australia Day Lunches proudly partnered by Australia Post.

The Australia Day National Network is made up of eight state and territory Australia Day organisations and the National Australia Day Council. The National Australia Day Council provides an overarching vision for Australia Day. This vision is tailored and implemented to each state and territory through the expert local knowledge of the state and territory organisations.

These organisations work in close collaboration to deliver Australia Day programs.

NADC Corporate partners
NSW Corporate partners
Victorian Corporate partners
QLD Corporate partners
WA Corporate partners
SA Corporate partners
Tasmanian Corporate partners
ACT Corporate partners
NT Corporate partners

National Australia Day partners

Become a Corporate partner

Why partner with Australia Day?
National corporate partnerships
Individual state or territory corporate partnerships
National Australia Day Partners

Australia Day is undoubtedly one of the country’s most highly valuable and most well respected brands, allowing corporate organisations to build long-term strategic partnerships which deliver real and tangible benefits.

Australia Day evokes emotion, pride and enthusiasm without peer, presenting a wide range of partnership opportunities which few other brands can match.  As a Corporate Partner your brand will have an emotional edge to touch and connect with everyday Australians at all levels.

The National Australia Day Council has targeted programs and events to connect with your target audience including: community, youth, family, senior, preeminent and corporate Australia. Our Corporate Partners also enjoy the ability to engage with staff and stakeholders, while benefiting from an unmatched level of corporate and social responsibility.

Australia Day offers powerful leveraging opportunities, including the grass root community engagement of the Australia Day Ambassador Program sponsored by Woolworths, the pre-eminent Australian of the Year Awards with major sponsor the Commonwealth Bank, through to the prestigious Australia Day Lunches proudly partnered by Australia Post.

The Australia Post Legends Lunches provide a perfect platform for corporate organisations to network with each other, while celebrating our nation, our people, places and achievements.

A fine example of an outstanding Australia Post leveraging program is the Australia Post Australian Legends Award which started in 1997 to honour living Australians who have made a unique contribution to our way of life, inspired the community and influenced the way Australians think about themselves and their country.

Each year, in the week leading up to Australia Day, Australia Post highlights these key themes with the release of the annual Australian Legends Stamps Series.  Previous series include fashion, tennis champions, medical scientists, the last Anzacs and Australian Screen Legends.

For more information on how your organisation can help celebrate and honor our preeminent Australian’s at this premium event featuring eminent speakers, contemporary Australian entertainment and sensational food and wine, simply click here http://www.australiaday.org.au/experience/page212.asp

Why partner with Australia Day?

Joining the National Australia Day Council as a Corporate Partner, gives your brand the ability to emotionally touch every day Australians on a number of different levels.

Participation

• Australia Day is the biggest annual event in Australia with more than 12 million (53% of) Australians nationally actively engaging in the day
• More than 6 million (27% of) Australians attended an organised Australia Day event
• More than 5 million (26% of) Australians hosted their own private event with the aim of celebrating Australia Day
• Reach
• Australia Day is a truly national day and is celebrated in at least 780 towns and cities in Australia

Authenticity

• Australia Day celebrates what’s great about Australia and being Australian
• Australia Day is a genuine community celebration
• Australia Day is owned by 21 million Australians
• Australia Day is not overshadowed by government

Positive

• Australia Day is a day of positive engagement
• Australians have very positive attitudes to Australia Day – it provides an opportunity to reflect on the ‘lucky country’, its diversity of people and its natural beauty
• Australia Day is a day for all Australians. It is not beholden to one view of being Australian

Emotion

• Australia Day evokes passion, enthusiasm and pride

Benefits

• A wide range of exclusive Corporate hospitality
• High level government and corporate networking opportunities
• Peerless brand association
• Extensive leveraging opportunities
• Countless touch-points with everyday Australians

Corporate Club – NSW and SA

A Corporate Club membership connects with Corporate, Government and Community organisations who enjoy year-round networking and hospitality events that inspire us as Australians.

A Corporate Club membership is an opportunity for your organisation to join a dynamic, like minded network that enjoys significant branding, networking and hospitality benefits from a year-long calendar of inspirational events. 

For more information on joining a Corporate Club, please email david.hohnke@australiaday.org.au for more information.

National corporate partnerships

For national corporate partnership opportunities, including the Australian of the Year Awards, contact:

David Hohnke
Senior Manager, Corporate Partnerships
National Australia Day Council
Email:  david.hohnke@australiaday.org.au
Phone: (02) 6120 0600

Individual state or territory corporate partnerships

For single state corporate partnerships contact the relevant state or territory. Click here for contact details.

National Australia Day partners

AUSTRALIA DAY PARTNERS

AUSTRALIAN OF THE YEAR AWARD PARTNERS

 The National Australia Day Council is proudly supported by the Australian Government