Australia Day

26 January 2015

97 days to go

Media at events

Provide media with the details of someone they can contact at the event when they arrive to cover it (preferable a mobile phone number). Allocate someone to meet and greet and liaise with the media to help them find what they need to cover the story (information, photo opportunities, spokespeople to interview etc).

Ensure media attending the event have clear access to see, film or photograph the event. They need to be able to get close to the action and it’s best if they don’t have to battle their way through crowds or jostle with the public to get the view they need. If you have invited the media to attend and want the coverage, make it as easy as possible for them to get the information and vision they need to give you that coverage.

Offer media access to a spokesperson and ensure that person is available in the weeks leading up to the event as well as on the day, including early in the morning in case your local radio station wants to talk to them.

Remember your sponsors—if you can, conduct media interviews in front of signage which features your sponsors' branding and, if you give a sponsor naming rights to your event, ensure your spokespeople use the full, correct name of the event in interviews (e.g. ‘This year, the Bunning’s Breakfast BBQ has attracted record numbers of Charmsville residents all keen to begin Australia Day celebrations early.’)