Australia Day

26 January 2015

97 days to go

Catching the eye

Photographs

  • Remember to take lots of photos of your event to use for future promotion. Your local newspaper may appreciate a photograph and details of your event to use in print. Although this kind of promotion is done after the event, and will not attract people to attend this year, it will still publicise your special event.

Photo competitions 
Photo competitions are also a great way to get some great shots that you could use to promote your event. The local media could be interested in an article on the competition, in a display of the best (or winning) photos, and an interview with some of the photographers. This could be a no-cost promotional opportunity.

Competitions take a lot of organising. They would be suitable only for local Australia Day organisers who have enough people to take responsibility for tasks such as promoting the competition, organising the judging, setting up the guidelines for entries etc.

Posters and flyers

  • Consider approaching a printer to see if they will do a special deal for you in exchange for having a credit on your poster (e.g. ‘printed by XYZ printers’ in small print). Make sure you get a reliable group to distribute the posters.
  • Don’t display them too early or too late; around four to six weeks prior to your event should be suitable - remembering that four to six weeks prior to Australia Day is holiday season. Prepare before Christmas to send out just after the New Year holiday.

Poster competitions

  • Poster competitions also reap some great products (or ideas) that could be used in promotion. The local media could be interested in an article on the competition, in a display of the best (or winning) posters, an interview with some of the artists.

Competitions are resource-intensive. They would be suitable only for local Australia Day organisers who have enough people to take on tasks like organising and promoting the competition, organising the judging, securing the basic resources needed, and setting up the guidelines for entries.

Children’s artwork

  • In tandem with teachers and carers (schools, after school care, child care places, even kindergartens), children could create pictures, posters, mobiles, puppets etc. and know that these things are being created for possible use on Australia Day. Teachers and Australia Day organisers could work together to set up a collection labeling and storage scheme.
  • Children’s artwork can be evocative and attractive. With permission, children’s art works could be used in posters and promotional material, for badges or labels, as the ‘tag’ for local events, in a simple publication.

Download the Australia Day brand guidelines to help you design eye catching promo material.