Australia Day

26 January 2015

279 days to go

Stan Alves OAM

AFL coach, elite athlete, media personality entrepreneur and successful businessman, Stan Alves is one of those rare individuals whose multifaceted ability has taken him from the elite sporting arena, into that of business management, back to sport and once more to the business world.

Athlete & AFL Player

Stan played 283 games with Melbourne and North Melbourne football clubs and has been awarded AFL life membership.

He captained Melbourne 1973 to 1976, won club best and fairest on two occasions, is a Melbourne Football Club Hall of Fame Inductee, was state representative, and was runner up for the AFL’s top players’ award, the Brownlow Medal. He was a member of the North Melbourne 1977 premiership team.


In 1994 Stan was appointed coach of the St Kilda football club in the Australian Football League. The previous season they had finished 12th out of 15 sides in the competition and it was felt that apart from five very good players, they were not up to the required standard.

5 years and 130 games later…..

at the end of 1998, when Stan left St Kilda football club, he had taken them to two final series, won an Ansett Cup pre-season competition premiership ( their first of any kind for 30 years) got them to their first grand final appearance in 26 years and guided them to where they were respected for their on field performance.

For his own part Stan became St Kilda’s second longest serving coach and was rewarded with 1997 coach of the All Australian team and 1997 AFL coach of the year.


Outside the football arena, Stan has extensive experience in the areas of business management, development and communication.|

This experience has included:

  • Company director of a financial planning firm that employed up to 40 investment advisors
  • Manager training and development of IOOF Financial Group
  • General Manager sales and Financial Planning IOOF group
  • Media – respected sports commentator- radio & tv
  • Motivational speaker – business sport education.


  • Personal and performance development for corporate organisations and sporting bodies
  • Author – “sacked coach – life…football…death”
  • President – Australian Football Coaches Association
  • Coaching – Ambassador AFL
  • Patron – Christie Centre for the Disabled
  • Patron – Bayside Youth Mentoring Programme
  • Patron – Barwon Paediatric Bereavement Programme.

In 2008 he was awarded ‘the Medal of the Order of Australia’ (OAM) for service to Australian Rules Football as player, coach and commentator, and to the community as a supporter of charitable organisations.

A truly gifted coach, motivator and communicator, he is dedicated to passing on his knowledge and experiences to others for them to be successful in their chosen fields of business, sport, education and more importantly, life.