Bill Bell III was born and bred at Bell’s Hotel in South Melbourne. Forever the larrikin and ‘old school’ publican, three generations on he’s following the lead of his father and grandfather before him, working the same long hours with the same spirit and passion he had at 22. A glance at the wall of hospitality awards for excellence, brewing awards, AHA Lifetime Membership and more recently, the 2004 AHA Hotelier of the Year is testament to this. And according to the rather modest doyen of draught, that’s only half of them.
An AHA Councillor since 1979, member of the AHA Executive since 2002, and Chairman of the AHA’s Pubs, Pots & Profits forums for over six years, Bill’s regularly ‘on tour’ traversing Victoria to share information on hospitality industry initiatives, issues and experiences.
“We’re out there to spread the word and pass knowledge onto other hoteliers. Ours is an industry full of self-starters, and if we learn from each other, everyone wins. And it works both ways. I pick up what the younger blokes are doing. Like I mentioned earlier, it’s important to keep your pub young. Move with the times. Not everything will work. But have a go. It’s very Australian.”
Bill Bell on AHA’s Pubs, Pots & Profits forums.
As a keen ambassador for brewery fresh draught, Bill’s rapport with the industry ‘movers and shakers’ means he’s first with the latest news, and often quoted in the media defending pub trade and the rights of the drinker. All perfect fodder for his monthly column – Tales from the Cellar – in the AHA’s Hotel Today magazine.